Tech blog Engadget posted on Monday about an announcement from France’s Amusement Magazine that their new issue will be the “first ever connected to the internet!” The print version of the March issue will be equipped with a RFID tag, allowing readers to connect to the internet and access exclusive content online.
Of course, the first problem is that for Amusement’s readers to benefit from this feature they must own a home-based RFID reader, such as Violet’s Mir:ror which retails for $59. But the even bigger problem is how this so-called innovation is making consumers resoundingly ask, “WHY?”
In the past two months, I’ve signed up for Twitter, dabbled in a few retweets and @ replies, and become completely hooked. Admittedly, I was originally very skeptical of the micro-blogging site. Status updates in only 140 characters? What could I possibly learn from someone in 140 characters? But once I started immersing myself in the Twitterverse, I quickly found that just as in any other aspect of life, as long as you find the right people to follow, you’re sure to find more engaging conversations than people talking about what they had for lunch that day (me: a peanut butter and jelly sandwich!) or how many loads of laundry they need to get done (me: three!).