(This post was completed for a web feature assignment in my Online Magazines course in the Book & Magazine Publishing program at Centennial College.)
(photo by bookgrl)
Once a popular sweet ending to a child’s birthday party, the standard Betty Crocker chocolate cupcake with rainbow sprinkles has recently undergone a massive makeover. Specialty cupcake shops now create beautiful (and delicious!) works of art with ingredients as exotic as lavender and matcha tea powder for celebrity customers such as Ringo Starr and Katie Holmes (and little Suri!).
As a self-proclaimed cupcake connoisseur, I perform taste tests at cupcake shops in every city I visit, I read cupcake blogs regularly, and I even bake my own cupcakes from scratch. The worldwide popularity of cupcakes has touched down in Toronto with more than a dozen “cupcakeries” in the downtown area alone. But where are the best places to go when you’re in need of a mini-cake fix? Read on for my four favourite cupcake spots in T.O.
The New York Magazine website stands out from the crowd as an exemplary online magazine due to its wide array of web 2.0 features. Visitors to the online version of this print magazine become active participants in the website’s offerings through RSS feeds of articles, blogs on various themes including food and entertainment, bookmarking tools, streaming video, and sidebar widgets for tags and popular posts.