Tech blog Engadget posted on Monday about an announcement from France’s Amusement Magazine that their new issue will be the “first ever connected to the internet!” The print version of the March issue will be equipped with a RFID tag, allowing readers to connect to the internet and access exclusive content online.
Of course, the first problem is that for Amusement’s readers to benefit from this feature they must own a home-based RFID reader, such as Violet’s Mir:ror which retails for $59. But the even bigger problem is how this so-called innovation is making consumers resoundingly ask, “WHY?”